Sports Open Group. Building a sustainable sports economy

A SPORTS OPEN GROUP INITIATIVE

Sports Tech Africa.

Technology and enterprise for the future of African sport.

Connecting founders, sports organisations and partners to develop technology businesses serving sport across Africa.

IDEAS. DEVELOPMENT. CONNECTIONS.

Build for the business of sport.

From the training ground to the stands, technology can improve how sport is played, experienced and run. Our priorities connect sporting needs with founders building practical solutions.

COMPETE

Startup competition

Put your sports innovation forward for the ASIS Startup Competition. Three finalists will present on the summit stage in Accra.

Explore the competition
DEVELOP

Startup development

Our development priorities are clear business models, customer evidence, stronger presentations and preparation for conversations with potential customers and investors.

Discuss founder support
CONNECT

Industry partnerships

Bring a sporting challenge, technical expertise or a route to market. Explore how your organisation could work with founders on product demonstrations and potential pilots.

Find your role

ACROSS SPORTS AND MARKETS

Where sport meets technology.

We welcome ideas across individual and team sports, from grassroots participation to professional competition.

Performance and wearables

Training insight, athlete monitoring, recovery and sports science.

Fan engagement and media

Digital communities, content, audience insight and new viewing experiences.

Esports and gaming

Competitive gaming, tournament platforms and experiences for digital audiences.

Venues and operations

Facility management, event delivery and tools for clubs and federations.

Participation and grassroots sport

Access to coaching, community participation and the organisation of everyday sport.

Sports commerce and payments

Ticketing, merchandise, sponsorship activation and payment experiences.

THE ROUTE TO ACCRA

The work begins before the stage.

The competition brings applications, selection and preparation together ahead of ASIS. The summit gives three finalists a platform to present their businesses to the sports and investment community.

  1. Apply

    Tell us about the sporting need, your product and the business behind it.

  2. Selection

    Applications are assessed through the competition process.

  3. Preparation

    Selected founders prepare their business presentations for the summit.

  4. Three finalists

    Present on the ASIS stage in Accra.

AFRICAN SPORTS INVESTMENT SUMMIT

18 to 20 May 2027

Kempinski Hotel Gold Coast City, Accra, Ghana

Explore ASIS 2027

PARTNER WITH SPORTS TECH AFRICA

Bring expertise. Open opportunities.

We welcome partners from Africa and international markets who want to support useful technology and stronger sports businesses.

Sports organisations

Share operational needs, meet relevant founders and explore demonstrations or product trials.

Technology and enterprise partners

Contribute mentoring, technical expertise or business support for participating founders.

Investors and commercial partners

Discuss the businesses you want to meet and the markets or technologies that interest you.

Tell us what your organisation wants to contribute and the outcomes you want to achieve.

Discuss a partnership