Technology and performance
Wearables, sports data, coaching tools and equipment that support training, player welfare and performance.
SPORTS INNOVATION ACROSS AFRICA
Build the future
of sport.
ASIS Startup Competition at ASIS 2027
For founders using technology and new ideas to improve how sport is played, experienced and run. Open to ventures across all sports serving African markets, with three finalists presenting at ASIS 2027 in Accra.
Free entry
Summit: 18 to 20 May 2027 · Kempinski Hotel Gold Coast City, Accra, Ghana
ASIS 2027Accra, Ghana
Kempinski Hotel Gold Coast City
PREPARE BEFORE YOU PITCH
From sports innovation to the ASIS stage
Build a clear case for your sports venture: the problem it solves, the people who use it and the evidence that it can grow. Selected founders prepare before three finalists present to the summit audience.
- Apply
Introduce your sports venture
Show how your product or service improves sport, and what you have tested.
- Prepare
Prepare for growth
Selected founders develop their commercial case and prepare their pitch.
- 3
Finalists in Accra
Demonstrate your solution and answer the judging panel’s questions.
- Connect
Continue the conversation
Explore relevant introductions by agreement.
Fans and commerce
Esports, fan engagement, ticketing, media, licensing and merchandise that connect audiences with sport.
Participation and operations
Solutions for grassroots participation, women’s sport, academies, club operations and more sustainable facilities.
WHO CAN APPLY
Innovation for every sport
Football, basketball, athletics, cricket, rugby, tennis, swimming, esports and other sports are all welcome. Your venture may serve one sport or several. Show the African market you serve and what you have tested.
- A founder or cofounder aged 18 or over, authorised to enter for the business.
- A product, prototype or operating service with evidence of testing, customer interest, pilots or sales.
- Meaningful operations, customers or product testing in at least one African country.
- A clear connection to sport and availability for the online cohort and final, if selected.
We welcome businesses at different stages of revenue and fundraising. Tell us your registration status and ownership structure when applying.
HOW SELECTION WORKS
A sporting need.
A credible business.
Show a real need in sport, how your innovation addresses it and who will use or pay for it. Applications are reviewed before shortlisted teams are invited to interview and join the development cohort.
How your sports venture is assessed
Reviewers consider the sporting or customer problem, evidence of demand, the business model, the team and the potential for responsible growth.
Independent judges assess the businesses. Three finalists present their businesses and answer the panel’s questions in Accra.
BEFORE YOU BEGIN
Your application questions
Contact info@sportsopengroup.com if you need assistance or an accessible way to apply.
What will I need to apply?
Your contact details, business and team information, product and market evidence, financial figures and next milestone. You must upload a PDF pitch deck or an MP4, MOV or WebM pitch video. A product demonstration link is optional.
How much does it cost to apply?
Entry is free. Three selected finalists will present at ASIS 2027.
What happens to my intellectual property?
You retain ownership of your intellectual property. The competition terms explain how applications are reviewed and how public presentations are arranged.
Can I save and return?
Save your text answers on your device and return within 14 days. Reattach your pitch file, verify your email and submit to receive your application reference.
Where can I read the rules?
Read the competition terms and privacy policy for entry requirements and how we use your information.
SPORT. INNOVATION. TECHNOLOGY.
Bring your sports venture to ASIS
Tell us what you are building for sport. Review your answers before submitting your application.