Performance and wearables
Products that help athletes and participants understand training, track performance and take part in sport.
How we assess
opportunities.
We consider customer demand, business economics and the team’s understanding of its market. We assess businesses across markets, with attention to local conditions and opportunities for growth.
BUSINESS ASSESSMENT
From an idea to a viable business.
01
A clear customer need
Who uses the product, who pays for it and what problem does it solve?
02
Evidence of demand
Repeat use, purchases and customer retention help distinguish interest from demand.
03
A credible business model
We consider how revenue is earned, the cost of delivery and what growth requires.
04
A capable team
Relevant experience, local knowledge and a clear next milestone inform our assessment.
SECTORS WE EXPLORE
The businesses behind sport.
Esports and fan engagement
Platforms, content and services that connect competition with audiences and revenue.
Sports operations and technology
Tools that help sports organisations manage participation, reach customers and deliver services.