Africa’s
sports economy.
Africa is one part of a global sports economy. Here, we explore businesses serving athletes, participants and fans across the continent. We assess each opportunity in the context of the people it serves.
MARKET CONTEXT
Start with the customer.
Pricing, access, distribution and payment habits influence how sports businesses operate. A model that works in one country may need a different approach in another.
OPPORTUNITIES TO EXPLORE
Participation, audiences and operations.
01
Making participation practical
For a training or booking service, affordability, facility access and repeat use matter alongside demand.
02
Serving digital audiences
For an esports or fan platform, engagement needs to connect to a clear customer and a workable revenue model.
03
Supporting sports organisations
For an operations tool, adoption depends on fitting existing workflows and delivering value at a price customers can sustain.