Business and investment
Conversations about the businesses, services and infrastructure that support sport across Africa.

ACCRA, GHANA · 18 TO 20 MAY 2027
ASIS 2027
Meet the businesses, investors and sports leaders shaping Africa’s sports economy. A three-day programme of investment discussions, startup presentations and practical introductions.
Kempinski Hotel Gold Coast City
Planet People Performance

THE BUSINESS BEHIND SPORT
Sport creates opportunities far beyond the field of play.
ASIS brings the conversation to club investment, sports infrastructure, fan experiences, media rights, esports, performance technology and merchandise.
Hosted by Sports Open Group, the summit connects commercial ambition with our principles of Planet, People and Performance.
AT ASIS 2027
18 to 20 May 2027
Kempinski Hotel Gold Coast City, Accra, Ghana
Conversations about the businesses, services and infrastructure that support sport across Africa.
Founders present their businesses at the summit, with opportunities spanning technology, fans, performance and participation.
A place for sports businesses, investors and organisations to explore relevant opportunities.

ASIS STARTUP COMPETITION
A programme for founders building sports technology, products and services for African markets. From athlete performance and participation to esports and fan engagement, three finalists bring their innovations to the ASIS stage.
Applications are open. Read the entry requirements and complete your application on the competition page.
Explore the competitionBE PART OF ASIS 2027
Meet the people examining how sport can develop as a sustainable business sector. Register your interest to receive ticket and programme announcements.

18 to 20 May 2027 · Accra
Receive ticket updates
Receive ticket details and booking information by email.
Group attendance and organisational participation can be discussed with the SOG team.
Contact the organisersTHE VENUE
Accra, Ghana
Three days of sport and business in the heart of Ghana’s capital.
Explore the hotelTHE PRINCIPLES BEHIND ASIS
Resource use, resilient facilities and responsible event delivery.
Inclusive participation, player welfare and opportunities for enterprise.
Sound business models, accountable decisions and measurable follow-up.
Register your interest to receive ticket details when booking opens.
Read the entry requirements, then complete the six-step application. Entry is free.