Sports Open Group. Building a sustainable sports economy

SPORT. TECHNOLOGY. ENTERPRISE.

Venture capital for
the business of sport.

Sports Open Group is a venture capital company focused on sport and the businesses behind it. We welcome conversations with founders and partners across markets.

Explore our investment approach
The pitch and stands at Accra Sports Stadium in Ghana
The places we playAccra, Ghana
Esports players competing at computers in a gaming arena
Competition in a connected worldEsports and digital audiences
An athlete checking a sports smartwatch on a running track
Insight that moves with usWearables and performance technology
Sports supporters cheering together in the stands
The connection beyond the gameFan engagement
The running track and pitch at Kasarani Stadium in Nairobi
The business beyond the gameNairobi, Kenya

ASIS comes to Accra.

All events

SOG CSR EVENTS

Sport, Sustainability and Social Impact in Africa.

Bringing the sports community together to turn awareness into action. Explore the ideas and practical steps behind a healthier planet, empowered people and stronger sporting performance.

Explore SOG CSR Events

ONE SHARED PRINCIPLE

  • PlanetProtect our environment
  • PeoplePut communities first
  • PerformanceBuild resilience in sport

SIX CONNECTED AREAS OF ACTION

  • Sport and Climate Action
  • Safeguarding
  • Youth Development
  • Education
  • Player Welfare
  • Social Impact
THE SPORTS ECONOMY

The businesses behind sport.

Our interests span performance technology, esports, fan engagement and the tools that help sports organisations operate.

Explore our investment approach
02 ACROSS MARKETS

Opportunity across markets.

We welcome sports businesses from around the world, considering each opportunity on its commercial merits and local context.

Africa’s sports economy
03 OUR APPROACH

How we assess opportunities.

We look for a clear customer need, credible commercial foundations and teams who understand their market.

Read our investment approach

OUR PURPOSE

Building a sustainable
sports economy.

Commercially viable businesses that support sport over time.

Introduce your business Discuss a partnership